dr. robb’s office: calorie labeling
welcome to my office! a place where i put my degrees to work and share my love for all things science! today we are talking about the impact of calorie labeling.
a study published in Spring of this year in the Journal of Public Policy & Marketing (abstract) evaluated the impact of numeric and color-coded calorie labeling on online food ordering among 803 orders placed by 249 study participants. they found that the calories ordered from labeled menus were 10% less than those without any labeling system.
this was the first study to evaluate the ‘traffic light’ color-coded labeling system, which places a red light by items with a higher calorie count and a green light by items with a lower calorie count.
so…let’s think about it. in May 2017 the US FDA will start requiring calorie labeling by restaurants, online food vendors, and vending machines. personally, i do not calorie count – but rather use a portion control system that keeps me balanced without going crazy! and, although i understand the importance of educating the public on their choices, i also believe that healthful food choice are broader and more complex than calories alone!
what do you think about calorie labeling? COMMENT below!
class dismissed. 🙂